Commercial was on in the background, for one of those electronics chains, Gift-mess theme, where the voiceover says "Every guy wants to go high-def..."
Really? Is that so? Okay, if you say so, then it must be true.
Seriously, all these advertisements to push high-definition televisions are so single-mindedly playing off of gender-type expectations. Even the "first high-def for women" thinamajig. Case study in Simon Baron-Cohen's systemizing / empathizing model.
Men are from Mars, women are from Venus, and then there are those of us from Gethen who would still listen to TV-band radio if only the non-cable antenna got reception in these parts.
Tuesday, November 14, 2006
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